The Results Are In — 2020 Fundraising Outcomes Strong
As the first quarter of 2021 comes to a close, many philanthropy resources are reporting that nonprofit fundraising for 2020 finished ahead of the previous year. At AMPERAGE Market
AmazonSmile Made Me Smile with its POP
Some days I just hate the consulting industry. I was going to start this blog with an endorsement about Amazon Smile program, but after reading all the haters, I’m just not s
This Blog May Bore You
There is always more to read, so I don’t get bored often. But an article in the New York Times (one of three newspapers to read) titled “The Boredom Economy” caug
A New Era Begins in Your Living Room
I don’t think it would surprise you to know that Walt Disney Co. has many entertainment channels, from ABC broadcast television to Marvel, from Lucasfilm to ESPN. Here is a simpl
What’s A Brand?
In marketing and advertising we talk about brand a lot, most commonly referencing a company’s logo, color palette and tagline. When asked, the majority of us would be able to imm
You’ll Look at this Blog Differently After You Read It
New research has blown my mind: “POOF.” When I was but a wee lad at university, my design professor, Kay Amert, suggested that we follow the eye flow of the person on t
Are You Ready for the Change in Perception?
We know things are changing in our world, yet we don’t know what will be permanent and what is a temporary alteration. Savings by millennials has climbed dramatically during the
Bill Gates and 6-Second Video Ads
It’s estimated that Bill Gates makes $600 in 6 seconds. That’s a lot of dough, but the time is more important. As marketers, we are always interested in time: How long
The CIA Wants You To Read this Blog
This blog started as a conversation about new and updated looks and updated logos. And yes, many are updating their brand look coming out of COVID-19. It is a different world if yo
I Just Called To Say Check Me Out on My Chatbot
No slam to the Stevie Wonder song, “I Just Called To Say I Love You,” but for B2B marketers, calling is going the way of the operator. Phone calls and video calling are
