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  • About Us
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    • Media Planning & Buying
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  • About Us
    • Our Team
    • Blog & News
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    • Brand Development
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    • Planning & Marketing
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March 2021

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Fundraising

The Results Are In — 2020 Fundraising Outcomes Strong

As the first quarter of 2021 comes to a close, many philanthropy resources are reporting that nonprofit fundraising for 2020 finished ahead of the previous year. At AMPERAGE Market

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By Melissa Pence, CFRE
March 29, 2021
One-Minute Marketer

AmazonSmile Made Me Smile with its POP

Some days I just hate the consulting industry. I was going to start this blog with an endorsement about Amazon Smile program, but after reading all the haters, I’m just not s

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By Mark Mathis
March 29, 2021
Blinkist Website
One-Minute Marketer

This Blog May Bore You

There is always more to read, so I don’t get bored often. But an article in the New York Times (one of three newspapers to read) titled “The Boredom Economy” caug

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By Mark Mathis
March 25, 2021
All of the Companies Disney Owns (Infographic)
One-Minute Marketer

A New Era Begins in Your Living Room

I don’t think it would surprise you to know that Walt Disney Co. has many entertainment channels, from ABC broadcast television to Marvel, from Lucasfilm to ESPN. Here is a simpl

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By Mark Mathis
March 22, 2021
Branding and brand promise words as lightbulbs
Blog

What’s A Brand?

In marketing and advertising we talk about brand a lot, most commonly referencing a company’s logo, color palette and tagline. When asked, the majority of us would be able to [&h

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By Erin Bishop
March 19, 2021
Gazing woman
One-Minute Marketer

You’ll Look at this Blog Differently After You Read It

New research has blown my mind: “POOF.” When I was but a wee lad at university, my design professor, Kay Amert, suggested that we follow the eye flow of the person on t

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By Mark Mathis
March 18, 2021
Net share of U.S. adults who find it important for companies they purchase goods or services from to...
One-Minute Marketer

Are You Ready for the Change in Perception?

We know things are changing in our world, yet we don’t know what will be permanent and what is a temporary alteration. Savings by millennials has climbed dramatically during the

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By Mark Mathis
March 15, 2021
One-Minute Marketer

Bill Gates and 6-Second Video Ads

It’s estimated that Bill Gates makes $600 in 6 seconds. That’s a lot of dough, but the time is more important. As marketers, we are always interested in time: How long

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By Mark Mathis
March 11, 2021
CIA Website
One-Minute Marketer

The CIA Wants You To Read this Blog

This blog started as a conversation about new and updated looks and updated logos. And yes, many are updating their brand look coming out of COVID-19. It is a different world if yo

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By Mark Mathis
March 8, 2021
B2B Communications Chart
One-Minute Marketer

I Just Called To Say Check Me Out on My Chatbot

No slam to the Stevie Wonder song, “I Just Called To Say I Love You,” but for B2B marketers, calling is going the way of the operator. Phone calls and video calling are

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By Mark Mathis
March 4, 2021

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