The Results Are In — 2020 Fundraising Outcomes Strong
As the first quarter of 2021 comes to a close, many philanthropy resources are reporting that nonprofit fundraising for 2020 finished ahead of the previous year. At AMPERAGE Market
AmazonSmile Made Me Smile with its POP
Some days I just hate the consulting industry. I was going to start this blog with an endorsement about Amazon Smile program, but after reading all the haters, I’m just not s
This Blog May Bore You
There is always more to read, so I don’t get bored often. But an article in the New York Times (one of three newspapers to read) titled “The Boredom Economy” caug
A New Era Begins in Your Living Room
I don’t think it would surprise you to know that Walt Disney Co. has many entertainment channels, from ABC broadcast television to Marvel, from Lucasfilm to ESPN. Here is a simpl
What’s A Brand?
In marketing and advertising we talk about brand a lot, most commonly referencing a company’s logo, color palette and tagline. When asked, the majority of us would be able to [&h
You’ll Look at this Blog Differently After You Read It
New research has blown my mind: “POOF.” When I was but a wee lad at university, my design professor, Kay Amert, suggested that we follow the eye flow of the person on t
Are You Ready for the Change in Perception?
We know things are changing in our world, yet we don’t know what will be permanent and what is a temporary alteration. Savings by millennials has climbed dramatically during the
Bill Gates and 6-Second Video Ads
It’s estimated that Bill Gates makes $600 in 6 seconds. That’s a lot of dough, but the time is more important. As marketers, we are always interested in time: How long
The CIA Wants You To Read this Blog
This blog started as a conversation about new and updated looks and updated logos. And yes, many are updating their brand look coming out of COVID-19. It is a different world if yo
I Just Called To Say Check Me Out on My Chatbot
No slam to the Stevie Wonder song, “I Just Called To Say I Love You,” but for B2B marketers, calling is going the way of the operator. Phone calls and video calling are
