AMPERAGE Marketing & Fundraising

One-Minute MarketerA New Era Begins in Your Living Room

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All of the Companies Disney Owns (Infographic)

A New Era Begins in Your Living Room

I don’t think it would surprise you to know that Walt Disney Co. has many entertainment channels, from ABC broadcast television to Marvel, from Lucasfilm to ESPN. Here is a simple chart from Titlemax.

All of the Companies Disney Owns (Infographic)

Disney is a massive media and entertainment empire, and in its revenues are signs of a media epoch commencing — and all marketers need to pay close attention. Besides many national cable channels — ESPN, ABC, FX, History, A&E and Lifetime — Disney owns Hulu, Disney+, ESPN+ and

We all know that streaming has seen rapid increases because of the coronavirus and quarantining, and the advertising money has followed. Disney’s direct-to-consumer business grew last quarter to $882 million. That’s a nearly 50% gain. ABC is at $984 million (just a 5% gain). You can see what is happening here. Hulu is expected to do $3 billion in 2021. Hulu alone could surpass the Disney broadcast division in ad sales.

One more digital epoch to watch. According to Disney, the theater business is going to continue to suffer. Disney will continue to release films online and move the releases quickly to streaming service. CEO Bob Chapek has said that “the consumer is more impatient than they’ve ever been.”

Change always comes slowly, but these two shifts in how we enjoy movies and buy advertising are changing rapidly right before our eyes — in our own living rooms.

Mark Mathis III is chief creative & strategy officer, partner and cofounder of AMPERAGE Marketing & Fundraising.

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Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.