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One-Minute MarketerThis Blog May Bore You

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Blinkist Website

This Blog May Bore You

There is always more to read, so I don’t get bored often. But an article in the New York Times (one of three newspapers to read) titled “The Boredom Economy” caught my eye, and a new website service called Blinkist convinced me that the boredom economy is here to stay.

According to the New York Times article, “The U.S. National Pandemic Emotional Impact Report … found that 53% of those surveyed said they were more bored during the pandemic than before it.” The article said that even the “GameStop phenomenon” may be a reaction to boredom or the rapid rise in video games. Boredom is at a record high, especially for those alone and quarantining.

I believe that boredom may be a result of the growing reliance on technology as well. Our boredom may be driven by our narrowing attention span. We already know we’ll only give a video the first few seconds to lure us in, or we only read the headlines of stories to get the latest news. Instant feedback and instant gratification (think Amazon delivering products in a day or hours) is disrupting our sense of time and pace. And that gives us more time to be bored.

Blinkist Website

Take a look at Blinkist. You may have heard about this new service that reads books, identifies the key insights and explains them in 15-minute summary formats. Insights are called “blinks.” It features 3,000 nonfiction titles including Daniel Kahneman’s “Thinking, Fast and Slow,” “Influence: The Psychology of Persuasion” by Robert Cialdini, PhD, “Outliers” by Malcolm Gladwell and Stephen Hawking’s “A Brief History of Time.” We’ve reduced the time of reading great books to 15 minutes. It’s the Snapchat of nonfiction work.

So now you don’t need to read one of Dr. Cialdini’s mind-expanding books, you can crank it out in a quick 15 with plenty of time to spare to be bored. Maybe you could fill the time reading, “The Science of Boredom” by psychologist Sandi Mann.

Mark Mathis III is chief creative & strategy officer, partner and cofounder of AMPERAGE Marketing & Fundraising.

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Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle.

With that kind of experience, after working at KWWL for 12 years, Mark became one of the founding partners of ME&V and, subsequently, AMPERAGE. Today, he leads the AMPERAGE creative teams, including video production, graphic design, public relations, writing and web development.

He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.”

Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.”

One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College.

Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board.

Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.