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NewsSarah Larson Joins AMPERAGE Marketing & Fundraising

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Sarah Larson Joins AMPERAGE Marketing & Fundraising

Sarah Larson joins AMPERAGE Marketing & Fundraising as public relations director.

“I am excited to spread awareness and positive messaging for AMPERAGE clients,” said Larson. “Together with our deep bench of marketing professionals, I embrace the challenge and satisfaction of generating earned media and building quality relationships with audiences.”

Larson has held PR and media relations positions at Golin, Universal Orlando Resort and MindFire Communications. She earned her bachelor’s degree in journalism and mass communications and cinema from University of Iowa. Larson currently lives in the Quad Cities.

“Along with solid PR credentials and a versatile skill set, Sarah brings sharp insights and contagious energy to her role with AMPERAGE,” said Annette Schulte, AMPERAGE vice president of content. “We value her passion for her craft, and she’s a great fit for our AMPERAGE team.”

Based out of AMPERAGE’s Cedar Rapids office, Larson will work directly with clients to develop and implement strategic PR and media relations plans, PR events and internal communication initiatives, as well as provide counsel on crisis and reputation management.

As PR director, Larson will also lead AMPERAGE Marketing & Fundraising’s own PR and media relations initiatives.

AMPERAGE Marketing & Fundraising is a comprehensive advertising, marketing, public relations and fundraising consulting company providing a wide range of services to clients across the U.S.  For more information, please visit AMPERAGEmarketing.com or call 319-268-9151.

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Rachael is a relationship builder, a keen listener and a diagnoser of organizations' marketing issues and challenges. Here is how one client described Rachael. "She is smart, respectful, and listens to our direction and ideas. She uses her expertise to enhance plans by drawing on her knowledge and experience and communicating our vision to the rest of the AMPERAGE team."

Rachael received her undergraduate degree from the University of Northern Iowa and her Master's of Business Administration from Kaplan University (now Purdue University). Rachael worked for nearly eight years in higher education as the regional director of business development at Kaplan University (now Purdue University Global).

At AMPERAGE, Rachael ascended quickly from Account Executive to Director of Marketing. She has worked with many clients, but she has worked most closely with the Eastern Iowa Airport - CID, Kirkwood Community College, Cowley College, Southeastern Community College, Heartland Express and Iowa Health+.

She has presented at numerous conferences, including National Council for Marketing & Public Relations (NCMPR), The Way Up and UNI PRSSA.

Rachael is also a community leader volunteering for the United Way and American Heart Association. She is currently on the local Executive Leadership Team for the American Heart Association in Linn County. According to Rachael, "My mother survived a stroke 15 years ago, so I naturally became passionate about fundraising and educating communities about warning signs/symptoms of stroke and heart disease in women." Because of these kinds of personal passions, philanthropy and nonprofit work have become hallmarks of AMPERAGE's work and volunteerism.

If you want a sample of a little of Rachael's right- and left-brain thinking, click on the AMPERAGE Marketing AMPcast or an AMP Blog.

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