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NewsSarah Larson Joins AMPERAGE Marketing & Fundraising

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Sarah Larson Director of Public Relations PR

Sarah Larson Joins AMPERAGE Marketing & Fundraising

Sarah Larson joins AMPERAGE Marketing & Fundraising as public relations director.

“I am excited to spread awareness and positive messaging for AMPERAGE clients,” said Larson. “Together with our deep bench of marketing professionals, I embrace the challenge and satisfaction of generating earned media and building quality relationships with audiences.”

Larson has held PR and media relations positions at Golin, Universal Orlando Resort and MindFire Communications. She earned her bachelor’s degree in journalism and mass communications and cinema from University of Iowa. Larson currently lives in the Quad Cities.

“Along with solid PR credentials and a versatile skill set, Sarah brings sharp insights and contagious energy to her role with AMPERAGE,” said Annette Schulte, AMPERAGE vice president of content. “We value her passion for her craft, and she’s a great fit for our AMPERAGE team.”

Based out of AMPERAGE’s Cedar Rapids office, Larson will work directly with clients to develop and implement strategic PR and media relations plans, PR events and internal communication initiatives, as well as provide counsel on crisis and reputation management.

As PR director, Larson will also lead AMPERAGE Marketing & Fundraising’s own PR and media relations initiatives.

AMPERAGE Marketing & Fundraising is a comprehensive advertising, marketing, public relations and fundraising consulting company providing a wide range of services to clients across the U.S.  For more information, please visit or call 319-268-9151.

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Rachael is a relationship builder, a keen listener and a strategic thinker with a proven track record of driving business growth. Here is how one client described Rachael. "She is smart, respectful, and listens to our direction and ideas. She uses her expertise to enhance plans by drawing on her knowledge and experience and communicating our vision to the rest of the AMPERAGE team." With an extensive background in higher education business development as well as earning her MBA, Rachael utilizes her growth mindset to formulate and implement growth strategies that drive expansion. She also oversees and optimizes marketing strategies for enhanced brand visibility. She has worked with many clients but has worked most closely with the Eastern Iowa Airport - CID, Kirkwood Community College, Cowley College, Southeastern Community College, Heartland Express and Iowa Health+. She has also presented at numerous conferences, including the National Council for Marketing & Public Relations (NCMPR), The Way Up and UNI PRSSA. Rachael is also a community leader including volunteering for the United Way, serving on the board for the Iowa Giving Crew and fundraising as part of the Leadership for Five Seasons class of 2023. Her role on the local Executive Leadership Team for the American Heart Association in Linn County grew out of personal experience. According to Rachael, "My mother survived a stroke 15 years ago, so I naturally became passionate about fundraising and educating communities about warning signs/symptoms of stroke and heart disease in women." Because of these kinds of personal passions, philanthropy and nonprofit work have become hallmarks of AMPERAGE's work and volunteerism. If you want a sample of Rachael’s thinking, click on the AMPERAGE Marketing AMPcast or an AMP Blog.