Baby Boomer Philanthropy & Charitable Giving in 2023
Charitable giving is often tied to the condition of the economy. When the economy is uncertain, donors may be more reluctant to fulfill their philanthropic intentions not knowing w
How to Establish a Nonprofit Endowment Fund
Since the beginning of the decade, organizations have learned the importance of having a nonprofit endowment fund. In the early days of COVID-19, many organizations with an establi
Needle-Moving Marketing Trends for 2023
As the countdown to the end of 2022 approaches, it is time to make plans to energize your brand in 2023. Consider the following helpful marketing trends, tips and predictions from
Top Healthcare Marketing Strategies to Spring into Action in 2022
The right healthcare marketing strategies are all about understanding how potential patients consume information. Healthcare marketers know reaching, engaging and influencing these
A Holiday Cheers to our Healthcare Heroes
Our employees decided that our efforts and money would be better spent if used to make the lives of our healthcare heroes a little brighter. So, in honor of your organization, we m
New Year, New Decade – Fundraising Trends in 2020
Charitable giving increased by over $147 billion from 2009–2019 (Lilly Family School of Philanthropy at Indiana University). As we begin a new year and decade, nonprofits will ne