A Surprise in the Grocery Aisle
While visiting my local grocery store, I stopped dead in my tracks while walking down an aisle. There was a large magazine rack. And not only a large rack, but two people looking a
The Starbucks Red Cups Are Gone
The red cups are gone. And that means the holiday season is officially over. Today I got a regular white Starbucks cup. Then it hit me, there was no controversy over the Starbucks
A Look to the Future in My Last Blog of 2016
I like to be data driven. And the fact is, readership falls off considerably from now until well after the first of the year. Travel, holidays and end-of-year business all keep peo
Offline Word of Mouth Still King
“Hey, do you like your Samsung?” That was a question I was asked at a restaurant. That conversation is incredibly important in the social media, internet-connected age. And new
Sales Team Needs for 2017
Content is not just for the internet. Sales teams need hyper-relevant content to compete in the marketplace. New research by Seismic and Gatepoint Research found that companies are
This is My 700th Blog Post
Today is a special day. I’ve been writing the One Minute Marketer blog for Amperage Marketing and Fundraising for more than 7 years and today, I’ve completed my 700th post. Mil
Blurring the Lines of Content Consumption
This month, TimeWarner and AT&T agreed to a purchase. We should all pay attention to this story because this is the canary in the coalmine; albeit two behemoth canaries. In an
Clear is the New Clever
Sometimes our industry gets a little too clever for our own good. In the search for clever headlines and concepts we sometimes deride others to be a bit funny or witty. Wells Fargo
