Unforgettable Experiences Drive Millennials
There are really two incredible concepts in this blog post today. The first is research from Pandora that says Millennial listeners would rather spend their money on “exper
How to Survey People. Hint, Don’t Knock on Their Door
As a strategy company, we do many online email surveys. And, I’m also the recipient of many email surveys. So I was particularly interested in research conducted by Accelerant Re
Engaging Customers is Changing for Marketing and Sales
According to a study by the CMO Council and Pegasystems, marketing is changing with the times: the customer experience has so many more expectations than what typical sales and mar
Take a Long Journey with Your Customer
Nearly 90 percent of marketers agree that a “deep understanding of their buying audience is critical to creating content,” so says a recent study by Akoonu. One of t
