Google’s Fight Against Bad Ads
Google is fighting bad ads. In a report ” How we fought bad ads, sites and scammers in 2016,” Google takes credit in a proof-of-performance white paper for keeping the
Get Ready for Longer Facebook Videos
You are going to see more long videos in your Facebook news feed, according to Business Insider. Facebook is re-prioritizing longer videos in its News Feed algorithms. The longer v
How Long Should You Make Your Digital Video Ad?
We all know that video is the king of the content world. The hard part is knowing what will entice and resonate with viewers. Now that you can use virtually any length, it can be h
Advertising Grew in 2016, But Not for All Media
In 2016, the advertising market grew at nearly 7% over 2015. But that rising tide did not raise all boats. Last year television, out-of-home and digital saw year-over-year increa
Keep Your Talent Real
In recent research by Barkley and Futurecast (January 2017), it was found that a majority of people prefer to keep it real in advertising. The “real” means real people.
Rachael Holland Joins AMPERAGE Marketing & Fundraising’s Client Service Team
CEDAR RAPIDS, Iowa—Rachael Holland joined Amperage Marketing & Fundraising’s client service team as an account executive. Holland focuses on marketing and communication str
Maximize Your ROI: The Lesson All Marketers Can Learn from Super Bowl Advertisers
The Super Bowl is over – talk about stating the obvious, right? The Patriots rallied to beat the Falcons, Tom Brady won MVP and Lady Gaga soared to new heights during the halftim
Why Don’t Newspapers Use More Graphics?
Let me start with, “I don’t know.” It’s my rhetorical question of the day. My email inbox, my Twitter feed and my Facebook feed are full of graphs, infog
Where Do You Get Your Fake News?
We’ve all heard about fake news. It is getting harder and harder to tell what is real news and what is fake. Pew Research Center has found some surprising news about where people
Kaitlyn Wolf Joins AMPERAGE as a Web Developer
Kaitlyn Wolf joined Amperage Marketing & Fundraising’s interactive team as a web developer. Wolf collaborates with her interactive team members to coordinate digital projects