Just Like in a Newscast, Live is Exciting and New
According to the UB Evidence Lab a majority of young people have watched live streaming video online. Even a few 55+ have ventured into the live world. More than half of respondent
Your Brand is More than Just Your Logo
When we talk about a company’s brand, we most commonly reference a company’s logo, color palette and tagline, right? It’s instinctive. When asked, the majority of us would be
So Who Influences the Influencers?
We all know the most effective advertising is a personal review from a friend or relative. It is the most trusted source for information. That has been true since humans first comm
Will the Sharing Economy Change Your Business?
It is unknown if the sharing economy is changing our world, or if the digital economy is pushing the sharing economy forward. We’ll let the economist argue that one. For us m
I Love this Nielsen Norman Group Concept and the Respect of My Time
NN/g, or the Nielsen Norman Group, has hit on a great concept that the One-Minute Marketer would absolutely love–In a recent email, they not only provided a key decision-maki
The Generation Gap Can Be Filled with Authentic Content
A day doesn’t pass in the marketing world without someone talking about Baby Boomers or Millennials. Broad stereotypes are used and ever broader assumptions are made. Olapi
Does Storytelling Make a Difference?
You are hearing a lot of tall tales about storytelling. It is easy to say, but very hard to do. However, in the age of disruption, you always have to ask the question, “Does
How to Build Loyalty with Your Website
According to Marketing Charts, people in the US only visit about 2 websites per day. So, assembling loyalty-building techniques on your site is paramount to your site’s success.
Traditional and Digital Media: The Collaborative Campaign
By Denise Hesser, Director of Media, and Margaret M. Whitson, Senior Digital Media Strategist The differences between traditional and digital marketing are simple: one focuses on m
Email Marketing: Email Fatigue is Real
When is too much of a good thing too much? It is more a perception than reality, but the email fatigue is real. The No. 1 reason people say they unsubscribe from email lists is, â