Keep Calm and Carry On When Talking Internet Sales
It is hard to keep from being swept up in the “always” and “everyone” talk when discussing Internet impact and sales. No, I’m not saying that the Internet has not disru
What’s the Most Important Part of Digital Content? You Just Read It
“On average, five times as many people read the headline as read the body copy. when you have written your headline, you have spent 80 cents of your dollar,” David Ogilvy said
“Glanceable” Reading
Some time last year, the Nielsen Norman Group published a paper about “glanceable” reading. NN/g defined glancing as quick reading of short text. Glancing may happen when you
Jessica Petersen Joins AMPERAGE Marketing & Fundraising’s Client Service Team
CEDAR FALLS, Iowa — Jessica Petersen joins AMPERAGE Marketing & Fundraising’s client service team as an account manager. Petersen’s approach is to add value to the client
Why Isn’t This Blog a Podcast?
Good question. I should turn this blog into a podcast some day, but since this is for readers (and people like short copy now) it is only enough words for a blog and not nearly eno
Is Your Website Ready for Disabled Users?
According to Pew Research, more than 20% of American adults self-reported living with a disability. Google estimates that more than 1 billion people in the world suffer from a disa
Do People Stay In-Channel When on Their Journeys?
In an article titled, “Why the Customer Journey in Banking will Never Be ‘Digital Only,’” in the Financial Brand Newsletter, it states, “Banks and credit unions tend to
JJ Watt Provides Another Fundraising Lesson
If JJ Watt is looking for a career once he retires from the NFL, he may want to consider fundraising. About a year ago he raised just over $40 million (with an original goal of $20
Sports are not Just for Men
In our experience of placing tens of millions of dollars in media every year, we sometimes find myth and/or personal preferences have influenced past decision-making. I remember a
Furniture Sales are Being Disrupted
In 2004 only 3.2% of furniture sales were made online. Today, it is more than 15%. That growth is beginning to change the entire landscape of furnishing a home. The disruption is