Social Video: The Collision of Social Media and Video Marketing
Video isn’t just an important part of the online experience—it’s essential. According to a report by Cisco, video will account for 80 percent of global internet traffic by 20
CBAS & Brand Perception Studies: Which Type of Research is Right for You?
“Your brand is what people say about you when you’re not in the room.” The statement above is attributed to Jeff Bezos, CEO and founder of Amazon. And he’s right—your bra
Building a Social Community
Brands are built by community. But how do you build a community for your brand on social media? Let’s take Instagram for example: This is a community. It’s inhabited by a Insta
Effective Photography in Advertising
I find it strangely ironic to use words to describe the importance of photography in advertising. With that in mind, I’ll keep this under the thousand-word allotment conventional
The Impact of Design on a Fundraising Campaign
When creating impactful designs that will compel donors to give, it’s vital to know your audience. The first step Amperage Fundraising Advisers undertakes with a new client is a
What’s Hot in Design Now
As Steve Jobs said, “Design is not just what it looks like and feels like. Design is how it works.” Design trends come and go. However, trends do not simply emerge for a year a
Video for Web
Video and Web development have become synonymous. As video has become a prominent force to attract and sustain the attention of consumers everywhere, the natural progression has be
The Importance of Having a Good Website
When I was asked to write a blog on this topic, my initial reaction was, “doesn’t everyone know how important a website is to business success?” After thinking about it, mayb
Essential Web Security: Staying Up-to-Date
We all know the Internet is a massive collection of sites with tons of content and functionality, and every website needs to be provided with website hosting and methods for makin