The Voice Will Soon Be in Control
The growth of smart speakers and voice commands is booming. The number of smart speakers in U.S. households grew from 67 million in December 2017 to 119 million in December 2018. W
Marketing Technology is Marching Forward
Smart Technology Marketing (STM) is a phrase you need to know for the future. A media economist, PQ Media, released its first benchmark on this area and reported that STM was the f
Is Your Pocket Money Disappearing?
You can buy money from ancient Rome (A.D. 200 to 300) for less than $20 for a grab bag of uncleaned and undocumented coins. It’s hard to believe that minted money has been availa
There’s a Lot of Time Pressure on a One-Minute Marketer®
When I started this blog nine years ago, I wanted to make sure that it was snackable — easy to consume, but with enough flavor to be satisfying. And as the One-Minute Marketer®
That Little Voice You Are Hearing Is Not a Threat
That little voice you are hearing is not in your head, it is Alexa saying she is not a threat, but an opportunity for future marketing. In a recent study by Feedvisor, 43% of natio
11 Hours A Day
We spend nearly 11 hours a day with electronic media. I didn’t read this in a newspaper or a book, I read it online on an internet-connected PC. Now consider we are only awake fo
Cheers to Stella Artois Super Bowl Effort
Final numbers from the Super Bowl 2019 are flowing in. Most want to talk about the low ratings for the “most boring Super Bowl of all time.” However, advertisers are seeing a d
Keeping Donors Loyal
In fundraising, it is important to attract new and big donors, and it’s exciting when we do! However, relying solely on a small pool of new and big donors is unsustainable — it
The New Marketing Mix Was Never So Complicated
You remember the marketing mix from your advertising classes: “The marketing mix refers to the set of actions or tactics that a company uses to promote its brand in the market.
Targeting Millennials May Mean You Are Missing Out
If you’ve hired a lot of millennials lately to market to millennials, you may be taking your eye off a large and lucrative prize. Epsilon’s latest report on generational market