I Had Lunch at a Car Dealership
Have you ever had lunch at a car dealership? I mean, pack up the family and go to the local dealer for a sandwich and soup? I now have and I’d like to say it was fantastic. Ivy B
The Newspaper of the Future
There has been some talk about the “failing” New York Times, but it is becoming the newspaper of the future. The New York Times put an electronic paywall in place in 2011, and
Don’t Forget Gen X: A Powerful Force for the Future
Have you sat in a meeting when someone says, “But what about millennials? We have to start attracting millennials.” Unfortunately, most people seem to believe that after boomer
Advertising Words I Wish Would Go Away
Do you have words you just don’t like? At the risk of sounding snarky, I have a few words in advertising that really bug me. The words are vast (and vast array), myriad, excellen
Loud and Literal with SEO
When I was driving in Arizona, I saw a billboard for a law firm that had a lesson for being loud and literal. The firm’s name was memorable and works well for search engine optim
Video Continues Trending in 2019
It’s no secret that “going digital” continues to rise and won’t be going away anytime soon, especially in 2019. Though traditional forms of fundraising are far from dead, d
Who Do You Trust the Most?
Gallup has been measuring the honesty and ethical standards for occupations since the mid-1970s. At the top of the list, nurses — again. For nearly 20 years, nurses have “far o
Does the Honor System Still Work?
When I was visiting Arizona recently, we stayed in Agritopia, which is in the suburb of Gilbert. It’s an oasis in a sea of brown and cactus. Deciduous trees line the streets fill
900th Blog Post
Today is my 900th blog post. My goal is 1,000. That should happen early next year. The Huffington Post suggests these are the top 10 reasons to start a blog: Attract an Audience Es
The One Mistake Marketers Make with Millennials
I’ve heard many organizations, from manufacturers to nonprofits, say that they have difficulty communicating with millennials. Yet when asked if they use video for messaging, the