Influencer Marketing Is Big Business But Not in Small Markets
Have you paid someone to post about you or say something about your products or services? If not, you may be missing a powerful way to get attention and swing public opinion your w
Top SEO Trends in 2021 for Top Rankings
Everything Changes in SEO What worked in previous years, now is quickly disappearing. Staying on top of the latest SEO trends and updates is a daunting task. Is it worth the effort
Apple’s Teaser, No-Product Billboards
What do you think should be on a billboard? Logo, product/service, website, phone number, tagline, catchy headline? Maybe you have insisted on all of those on one billboard. How ab
Podcasting for Internal Audiences
We’ve all been “distanced” for nearly a year. The common employee complaint is that the video-screen time and the incessant emails are weighing on us all. So we
Should I Consider Raising Funds for an Endowment?
Endowments are often associated with large nonprofit organizations in higher education or hospital foundations. Money raised for an endowment is invested, and the return is designa
You Should Be ‘Above the Fold’
There was a time when having a story “above the fold” of a newspaper was considered the best placement. It is reserved for the top story or stories. Newspapers still ex
Discoverability Matters Even on Amazon.com
Why are you hiding your website, your products or your mission? The race for discoverability goes to those who have studied and mastered SEO. SEO matters, and it is becoming more a
This Is My Birthday Week
Starbucks knows it’s my birthday, and I get a free drink. I love that Starbucks knows it is my birthday and rewards me. It is a way to connect with me in a personal way. I pr
In Honor of Martin Luther King Jr.
“I have a dream” will live forever more.
Where Did You Buy Your Nike Clothing?
If you are an average U.S. citizen, it is likely you own something with a Nike logo on it. Self-reported medium- to high-income people are more than 50% likely to own Nike products