PDFs Unfit for Human Consumption
This headline is from the nngroup.com (nn/g). For 20 years nn/g has been following the friendly little PDF around the web, and nn/g believes they are not “fit for human consu
In a COVID-19 World, the Most Important Content Improvement
Prior to, during and I’m sure after COVID-19, we’ll still be talking content. Marketing Charts published this information from before COVID-19 (which I hate to share an
The Last Gray Straw on Demographics
I read too many marketing and advertising magazines, and they are making me scream. They are missing the bull’s-eye by a mile. There is a huge demographic shift in American c
What Ages Play Video Games?
When you say video games, what age of user immediately pops in your mind’s eye? A male kid right? Not so fast my friend (quoting Coach Lee Corso, 85): Take a look at this c
Content that Converts
We all know that in this COVID-19 world, we should be focused on compassion rather than conversions — everyone is watching how we handle the crisis. At the same time, you don
Listen to These Podcasting Numbers
I know: When am I going to turn this blog into a podcast? After 11 years, I’m thinking the same thing. During COVID-19, podcasting has grown even though streaming also has bl
Year-End Giving
Fundraising activities for nonprofits are often busiest during the last three months of the year as organizations conduct their year-end giving campaigns. Although 2020 has been an
The Next Gen Is Coming and Do They Have a Weird Story
The Gen Zers’ lives are a mess: Graduations canceled, jobs delayed, internships withdrawn, virtual proms, parties no more. There is worry and stress impacting our next gen ag
Here Is a Video Designed for 2 People
A friend of mine works with Beyond Pink and the National Breast Cancer Coalition. Her name is Sarah, and she is 100% in when she takes on an issue, but she surprised me with a mark
Hulu and Other TV Ratings Info
TV land is busy. COVID-19 has sent people to their TVs in record numbers for linear and nonlinear views. In the U.S., usage of TVs (internet-connected, smart TVs, cable and broadca