Top SEO Trends in 2021 for Top Rankings
Everything Changes in SEO What worked in previous years, now is quickly disappearing. Staying on top of the latest SEO trends and updates is a daunting task. Is it worth the effort
Should I Consider Raising Funds for an Endowment?
Endowments are often associated with large nonprofit organizations in higher education or hospital foundations. Money raised for an endowment is invested, and the return is designa
Donor Incentives to Give in 2020
In December, many nonprofit organizations benefit from donors’ year-end contributions. Even during a pandemic year, opportunities have been created in 2020 to encourage donors to
Is it Time to Update Your Strategic Plan?
One thing we’ve learned from 2020 is that we need to be flexible in an ever-changing world. Goals and initiatives set a year or so ago may no longer be relevant as your organizat
Digital Advertising: ‘Tis the Season for Hyper Scrutiny of Ads
The pandemic, politics, social unrest, natural disasters — this has been a crazy year. We are spending more time than ever online, using computers, mobile devices and TVs. In res
Year-End Giving
Fundraising activities for nonprofits are often busiest during the last three months of the year as organizations conduct their year-end giving campaigns. Although 2020 has been an
Making the Virtual Ask
It’s six months into the coronavirus pandemic and we are still managing to maintain social distance with one another. This can be challenging for nonprofit organizations that rel